Gather information about the problem - research!
Attack the problem.
Drop the whole thing, do something else, let your subconscious work.
Eureka!
Implement the idea.
Consider the principles of a company.
What are they trying to get out of it?
What do they stand for?
Branding - branding is about humanising and creating an emotional attachment between product and buyer. (Dan Widen).
What will my brand be? What am I about?
User experience - creating an experience across a range of media. Engage people through storytelling.
Ethics - don't be naïve!
Consider location and target audience - a culture's influences affect the advertising method used to connect with them.
The significance of the briefs I choose depends on my approach to them. How long will I spend on it?
What do your require from a brief from a friend or family member?
Technical spec, deadline, audience, budget, legality agreement, rights.
By crit after Christmas... at least 1 brief needs to be finished, but not all briefs need to be finished. After then it is more based on collaboration.
Brig some work to discuss to next session - 26th Nov.
Things to look at
Ad busters, YCN and D&AD, John Lewis briefs, Latino film festival, Infected by art, Quertee / Threadless
No comments:
Post a Comment