Made You Look Documentary

We watched Made You Look in today's session. I have already seen the film before so knew what it was about and had done some analysis on my PPP blog in response to it. Today I tried to pick up on things relating to the idea of looking for and responding to briefs. 

• You don't need to be commissioned to make work. 
• You can make work and put it straight to an audience directly from you. 
• If you have an idea just make something. 
• This isn't 'art for art's sake'
• It is good for business to show things you are doing just because you want to. 
• It is a shame if things you create only exist digitally. 
• Physical products can be seen as having more value. 
• It's good to make something that can be a physical, tangible 'thing'. 
• If all work is digital, how will you stand out?
• What makes you different?
• Anonymity - so much material is shared online nobody really knows who was the one that made it in the first place. 
• Online content is difficult to retain someones attention because there are so many distractions and interferences online. People move through the material so fast and don't take the time to engage with it like they would a physical product. 

One thing I liked about this documentary was that it encouraged me to think of it like we don't actually need commissions and briefs to survive in the industry. It is always a possibility to sell straight from maker to consumer. It is more like the companies need us to fulfil their briefs rather than the other way round. 

One thing I didn't like was the realisation that the internet is a part of all of our lives now and if a business or brand wants to be successful then it will need to use the internet in one way or another. This is a realistic approach but it is almost like no artwork and the sale of it will every truly be traditional now because the internet or technology of some form will have played a part at some stage. 

One thing I will take away from watching this again is to be careful about what work I post online, who I send my work to and where it is going to be used. It is so easy to upload a photo of your work to Instagram but then you have no control over it and its uses. This is something I need to learn more about but no practitioner wants to see their work being used with no credit to them.