We met up today to discuss progress and see how the pig situation was coming on. I shared my sketches and alternative ideas and the other members of the team said that 'you can take the pig out of the orchard but you can't take the orchard out of the pig' was an appropriate direction to take this brief in. Obviously I am pleased that they liked my idea but I am a bit disappointed that the first idea I presented was accepted without any further exploration or suggestions. We wanted to use today to get a solid idea down on paper so that everyone had a clear idea of what we could be getting on with between meetings. We read up on the descriptions for each of the products but it was difficult to find distinct differences in the language used to define the tastes, especially as we don't know that much about cider tasting. We were thinking about using the different cider names as a basis for characters but we searched #orchardpig on Instagram and found that some people has put their entries online and this seemed to be a very overdone idea. It is probably best to avoid it.
Time Plan
We tried making a time plan but found it difficult seeing as we are still awaiting a response from Ian's Farm about access to a pig. The main aims are to have a solid idea and storyboard by Wednesday 3rd February and then going off and producing the work to be at the stage where we are finalising our submission by Wednesday 9th March. I think this is realistic but that we need to be more productive in the time we have together as a group. At the moment I don't feel the sessions feel focussed enough which is probably because we haven't yet nailed down a solid aim so we can't put a plan into action of how to reach it.
Potential Outcomes
The main focus of the group at the moment seems to be a film. I personally think this isn't really playing to our strengths and we should be focusing more on 2D and paper/card based products and imagery for on screen.
Problems with the pig film idea and possible solutions...
Will we be able to get access to a pig? We are still waiting for a response but if we can't, I thought of the option of improvising and filming as if from the pig's perspective. This would be from a low viewpoint and we could use sounds and visual symbols to suggest that you are looking through the eyes of a pig. Alternatively we could take an animated approach but again, none of us are very experienced with this so we might have to seek out help.
None of us have particularly good camera/film skills. We have put a call out for any photography or vis com students who may be able to help us so that could potentially solve that problem if anyone gets back to us. It might be good to learn a new skill anyway. We could take a amateur filming approach intentionally and play on the humour of that.
If we do get a pig, what if we can't get it to do what we want it to do? Writing about pigs like this just sounds a bit silly but in all honesty, we are not going to be able to force a pig to do something it doesn't want to do. I think the best way to approach this is to form the situation we want around what the pig is already doing. We are definitely going to have to play on the fact that the pig will be totally uninterested in everything because this is what would make the film amusing. As long as we work with the humour of the situation and not against it, the audience will hopefully become engaged.
We thought that fifteen seconds was a good length for the film because this will fit into an Instagram post, and we could combine a couple together maybe if we have enough material to make a longer promotional advertisement. I suppose the film will form the basis of our campaign and then other promotional formats will follow. We brainstormed some ideas of what else we could produce...
coasters, leaflets, magazine spread, images for social media, billboards, lorries, festival advertising, festival stall, packaging, paper cups...
For next week - more storyboards, more ideas and roughs.
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