In preparation for the next meet up, we said we would all come up with a few storyboards or rough ideas of what the pig could be doing in a short video and also some alternative ideas for what we could do if we don't manage to get access to a pig. I produced some roughs of pigs performing activities that are typically related so somerset. They are based around traditional games that we found through our online research last week such as hay bale jumping and rafting. I don't really feel these are very well thought out or inspiring so I think I need to work on this to start forming more solid and interesting ideas. I thought about trying to sum up the campaign with just one sentence and I was thinking something like 'you can take the pig out of the orchard but you can't take the orchard out of the pig'. I don't mean for this to be a tagline or anything, just something we can have in the back of our minds so that we have a concept to be working to. I think this has potential because it provides scope for the pig to be doing some unexpected things which would provide the element of fun but it also has the rooted element of the pig being most comfortable at home which will allow for the Somerset connection. I think we could move this on to something a bit more original though.
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