Orchard Pig Initial Ideas and Research

I thought it would be best to research and start thinking about the brief before the first meeting with my group so I have something to bring to the table and discuss. 

Product Range

This brief has said its 'all about the cider', so I am not sure what they mean by this. It could mean that they don't want the response to the brief to include the juice range but maybe they just used this phrase to get across the commitment they have to the products they produce. 

Themes from the Website

I have screen grabbed these parts of the website because they clearly have a strong, authentic and natural theme. A lot of it is texture based, revolving around things you would find on a farm such as metal sheeting and cut wood. Their web design combines this with bright, block colour which I think tackles the fun element of their ethos. I think the images above represent the grounded and honest aspect of their brand. 

Initial Ideas

It might be an idea to use the different names of the various products they have as the basis for an adaptable theme which can work with all of them. This could stem into character design. 

It could potentially poke fun at stereotypes to break down barriers between groups, this would fit with their brand being inclusive of anyone and not being afraid to have a bit of fun with their promotional tactics. 

People might be more willing to poke fun at themselves if they can see that they fit into a certain category but the overall effect would be that all of the categories can drink Orchard Pig cider so everyone is included. 

Thinking of the idea of being honest and down to earth, maybe consider the idea of rooting for truffles. This has links to pigs anyway and suggests the idea of rooting through dirt to search for the best. 

I feel these ideas are very cliché which is understandable for a first attempt. I hope to move past these and think of something new and inventive with the help of my group. I will suggest a mass brainstorm of ideas at our first meeting. I think this will help us all to understand each other's ways of thinking which will be useful as I have never worked with the other members of my team before.