BBC BRIEF
The problems I aim to solve are...
- The BBC is losing viewers in the 15-24 age range.
- The BBC is not catering for all age groups even though there are so many platforms to view the BBC's programmes.
- Young people turning away from broadcasters in favour of online media.
In order to solve these problems I will...
- Research into YouTube and Buzzed and identify why they are successful with this age group.
- Promote the BBC's online content more, maybe altering it so there is a channel where only highlights/snippets are shown.
- Make sure accessing online content is convenient for this age group - make it available across multiple device platforms.
I will be aiming to communicate...
- The idea of a speedy and convenient way to watch TV to fit around their daily routines.
- The user experience.
- That this will enhance their lives.
To an audience of...
- 15-24 year olds
- Both male and female
- Potentially students
WPP BRIEF
The problems I aim to solve are...
- Not enough girls across the world are learning through technology.
- Too many girls are not in education or drop out before completing it.
- Overcome the barriers that prevent girls from accessing education in the first place.
In order to solve these problems I will...
- Create a brand that encompasses all existing organisations and campaigns with the same goals.
- Create a brand which will encourage more companies to get involved and support.
- Create a brand that inspired girls to use technology within their learning.
I will be aiming to communicate...
- Inspiring prospects.
- A change in perception.
- A 'big' idea that can really change things.
To an audience of...
- A global audience - must be able to be understood across the globe.
- Companies, institutions and governments.
- Girls.
Sites to look at for briefs... graphiccompetitions.com, illustration friday, briefbox
(Check the small print!)
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