I looked through the IKEA website for some more visual research into style and colour.
Structure and Organisation
- Efficiency and making the most of space.
- Shapes tesselate and often work on a grid format.
- The photo wall is an example of the structure being a little looser but still shows a grid-like layout.
- I can use this information when considering the layout of my illustrations. This should help with formatting the articles for presentation too because layout isn’t really my strong point.
- The photos taken from above made me think about the angles I should draw my subjects from. My drawings don’t need to look like they are a part of a real life scene, they can just be a collection of objects. The jug, for example, would not normally be viewed from the side in a photo taken from above as it would usually be stood up.
Colour
- Some images caught my eye so I have saved them to put through Adobe Kuler and extract some colour palettes from them.
- A lot of them are a contrast between neutrals and bright accents, this is something to consider.
Themes
- Outdoors Indoors - bringing plants indoors seems like a common theme on the IKEA blog. It is part of the relaxed living environment and relates back to my Applied Illustration module last year. I think the natural forms contrast well with the structured furniture that IKEA sells. Scandinavian style seems to feature a lot of contrasts like natural/man-made and warm/cool.
- Quiet Time - There are strong themes of relaxation, wellbeing and time for yourself, especially in the bedroom features. Everything looks clean, simple and fresh.
- Small Space Living - Again, this connects back to an organised space and being efficient. Thinking of ways to make things compact.
- Lagom - Linking back to where the idea for this project all began, lifestyle principles of different countries. Lagom means ‘just the right amount’ which is something to consider with details, I don’t want to go overboard but don’t want to keep things too simple.
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