Editorial Roughs

I have selected some articles from the many magazines I have acquired, I cut out the ones I felt could be relevant to my project and then filtered these down to these examples which I felt could work with my illustrations. I have considered layout, colour and content in these roughs. I understand that layout wouldn't be my job normally but for the purpose of adapting these articles to fit my work, it needed to be considered. 

Aromatics - Tesco Magazine

• This article fits in with the the Scandinavian theme as it is about adding warmth to the winter. This is evident in Scandinavian design when they use warm colours to contrast the indoors with the cold weather outside. I could bring this idea in through my illustrations and use of colour. It will all be about contrast. 
• Quite a 'homely' feel as the current article uses rustic imagery and is about home cooking. 

Tom Hunt - Foodism Magazine

• "It's really about re-learning to value our food, connecting with nature, and wasting nothing."
• This fits in with the Scandinavian concept of making the most of what you have, especially when related to the natural world. Reducing waste and being efficient with resources is also a relevant theme. 
• The illustrations I would do for this article would be the four steps of making the porridge. They would be kept quite simple as they are almost instructional - I will use the colour scheme from the existing article including the blue and the warm rusty orange of the apron (on another page of the same article). 

Amazing Base - You Magazine

• I am going to keep the colours in this article very neutral, focussing mainly on shape and line to make the impact. 
• I think this illustrations for this feature could be influenced related to Scandinavian lifestyle as the products are natural tones and give the impression of simple makeup. 

Make More Of It - Tesco Magazine

• This article is all about reducing waste and making something out of what you have - an ethos that Scandinavians are renowned for. They use what they have - an abundance of wood for example. 
• I am thinking about re-doing the colour scheme for this article and simplifying the compositions of each image. 

Blissful Berry Smoothie - You Magazine

• Healthy eating and natural ingredients. The documentary I watched about Sweden mentioned that 'if your house is your home then your body is your temple'. 
• I aim to draw the ingredients for this smoothies in a structured format. It will contrast natural forms with a grid arrangement showing how natural things can be used to make 'organised' beauty. 

Happy Kitchen - You Magazine

• Similar to above, I intend to show the relevant drawings in a structured format alongside the text. 
• I thought this article was relevant as its all about being happy in the home and it promotes eating natural ingredients. 

Nordic Fare - Boundless Magazine by CSMA

• This short feature is about Nordic food so obviously it has a certain relevance to my project. Despite this I am not sure whether I want to include this article in my final set because it is directly about my theme rather than just having a similar theme. 

Help Birds This Winter - Boundless by CSMA

• Some ideas to help birds in the winter, this has relations to Scandinavian lifestyle as they care a lot for the natural world around them and have to deal with very harsh weather conditions in the winter. 
• Again, I could use the concept of contrasting warmth/cold or homeliness/hostility to influence my illustrations. 

Scandinavian Beauty Brands - Refinery29 (online)

• I found this article online about Scandinavian beauty brands. Although this is directly related to Scandinavia, I think I could learn from the aesthetics of these products and how to translate this into drawings. I also want to include the focus on natural ingredients into my image. 

Tiny Homes - The Guardian (online)

• This connects to the idea of simplified living, the connection to the state housing that was very small (often just one or two rooms for a family), making the most of your space and also feeling closer to nature. It also fits in with the 'flatpack' aesthetic of Scandinavia. 
• I intend to use a structured layout for this illustration to represent the 'built' element but contrast this with the natural forms the houses sit within. 

Earth Tones - You Magazine

• I thought about drawing the content of the page with individual pieces of homeware, but I realised that people would want to see the real item instead of a representation of it. So I have decided to illustrate the opposite page - instead of a photographed scene, I will draw the items in a grid-like format, hopefully tessellating to form a balanced layout. 
• I will use the existing colour scheme  because it works with the colouring of the actual products on display.