Homewares Research

'Nordic House' and 'John Lewis - Scandi Collection'

I recently picked up these catalogues and wanted to use them as inspiration for the product range I am proposing. They are all about Scandi/Nordic inspired homewares so this is a good starting point. 

• The colours are very subtle with a few accents of brighter ones. 
• A lot of greys and blues, and white of course. 
• Take inspiration from the outdoors. 
• Think about the KIND of products that might reflect this lifestyle (candles, storage solutions, outdoor furniture) and things that I wouldn’t usually think of (fabric napkins, table runner, tiles, etc). 

Using these images from these magazines as inspiration will be particularly useful as they are for current product ranges, so they are on trend and are selling now. Obviously I will still be taking influence from all my previous research too.