Wednesday, 30 March 2016

Orchard Pig - Evaluation

This process has taught me the value of making a plan and sticking to it and I think this is even more important than usual when working in a team. When other people are relying on you and you are relying on other people in order to complete a project, it is essential that everyone pulls their weight and is adhering to the same time plan. For me, knowing that someone is relying on me to have something completed is a real drive for me to get it done on time, I hate feeling like I have let someone down or have caused others to fall behind which is why I tried to avoid this. I think a fundamental issue that led us to complete things quite last minute was the waiting around to see if we could hire a pig at the very beginning. Looking back, this seems a bit ridiculous. Obviously we wanted to aim high with this brief but honestly I don't think it would have worked as I wouldn't know where to start when it came to filming and I didn't get the impression that my teammates were confident with this either. If we had spent this time working on the outcomes we did manage to produce, they might have been of better quality and we might have had more work to show. 

In all honesty, I don't feel our outcomes are at the standard that they should be for a response to a live brief. I feel the animation was lacking in professionalism and craft which is probably because we didn't have the skills to complete this to a high standard. This was probably the main downfall of this project because the results from the animation were then spread across a range of products. At some points I felt like I didn't really understand the 'lo-fi' approach we were going for. I understand the idea of something being produced at a low standard for humour purposes but this is harder to achieve than initially thought. 

This collaborative experience has definitely been a learning curve for me. I thought I was going to really enjoy this brief because of its fun tone of voice and a product that was relevant to my own age group. However, although this project did have its highlights, the whole process wasn't as enjoyable as I expected and I actually found it quite stressful and frustrating at times. I respect my teammates as peers and practitioners and we all had our own strengths and weaknesses. I feel we could have steered this project in a more appropriate direction to suit our strengths but that is just my opinion. 

No comments:

Post a Comment