Festival Cups

My job was to mock up some paper cup designs for festivals. After looking back at my initial design sketches and consulting with my peers, we decided to go along with the idea of having the snout on the base of the cup. This is a novelty addition to the cup which could provide a photo opportunity for people at a festival as when they have finished their drink or even while they are drinking, the base of the cup can cover their nose and mouth and look like a snout. If photos of this happening were to be shared on social media, the word of Orchard Pig would be spreading. It also captures the fun that the brief is looking for. 

I did some more sketches looking at what information needs to be included, I thought about a panel explaining the #snoutselfie but then thought this might not be necessary. I didn't know exactly what my teammates were doing with the products they were making but I don't think they are using much type and were sticking to using the images from the animation. 

To fit in with the rest of the products I did this too, the explanation probably isn't necessary anyway. I mocked up some paper cups using photos but wasn't happy with them entirely so I spent some time arranging individual components (tractors) from my set of illustrations for the set, onto the background. This meant I could alter the composition to fit the format of the cup rather than trying to force existing photos onto it. 

I briefly played around with colour, looking at a more psychedelic colour scheme for the tractors which might be more appropriate for the festival theme. However, I didn't want the design to stand out form my teammate' work so I kept the initial colours. 

I used some textures from the orchard pig website to layer over the snout shape until I was happy with the overall texture. I really struggled to find a good quality image of an upside down paper cup which explains the poor quality of the mockup, it gets across the concept though.