Fever Tree - Submission to YCN

Things to include in pdf:

• My name and the brief I have worked on. 
• Clarification of the countries chosen and the area category they fit into. 
• Specific inspirations for each country's design. 
• A large visual of each pattern. 
• Mock up of all bottles together. 
• Closeup of the neck area of the bottle - this is relevant because they are going to be adding a neck tag and I want them to see that this wouldn't interfere with anything crucial on the design. 
• Appropriate font (use the ones specified in project pack to be in-keeping with the brand). 

Things not to include in pdf:

• Reference to cinchona bark as this is no longer relevant to the final designs. 
• Why I chose the brief. 
• My initial research. 
• Initial drawings and sketchbook development.
• A lot of writing. 

I made these lists because I wanted to keep the final presentation of my work professional and to the point. There is no need to go into detail about my creative process when they are only interested in the final outcome and whether it would be suitable. I want to keep text to a minimum because they might lose interest, the images need to speak for themselves and hold their attention. I am pleased with how this presentation looks, I think it appears professional and easy to understand. 

Submission Form

Here, I was able to explain what I didn't want to put in my pdf, but I was glad I did get to explain some of the thinking behind my outcomes. 

'Please explain why you chose this brief, and how your view of the brand has changed 

since you began working on it.'

I chose this brief because I wanted to work with something that allowed for primarily visual outcomes rather than a concept for a promotional campaign. The fact that the work is promoting and raising money for a charity also made this brief appealing to me as I like my illustration work to contribute to something positive. I knew very little about the Fever Tree brand before this brief so I did a lot of preliminary research. I really respect the ethos of the brand and the fact that they use real natural ingredients to create honest, quality products.

'Please give a short description of your work, and the thinking behind it.'

The starting point of this creative process was the cinchona bark which was a strong connecting feature between malaria treatments and tonic water. I knew I wanted to avoid the malaria clichés and I wanted to stick to the theme of natural forms so I researched related natural objects and products which had links to my four chosen countries. From the brand description of Fever Tree I could see that their natural ingredients were a strong selling point and repeat pattern is something I am working on within my own practice, so this explains the path I followed for this brief to reach my final outcomes.  

Proof of Submission