I feel like I have been neglecting this brief for a while now and really need to find the motivation to get back into it. Before getting back into my sketchbook, I refreshed my memory on what I had already done for this brief and also read over the briefs again, the YCN brief and the OUIL503 brief to make sure I was staying on track.
What do I want to do?
I want to make imagery based on natural forms, ideally something detailed and beautiful that I can spend time on to produce a good piece of work I am proud of. Something decorative but still relevant to the brief, probably in monochrome or greyscale.
What does the brief want me to do?
Produce something beautiful and sophisticated focussing on visual impact. The design needs to fit around the existing logo.
Does the brief allow me to focus on my practice?
Yes, they are looking for visual impact predominantly because they are adding a neck tag which explains the Malaria No More collaboration. With this in mind, the images I create won't need to spell out the concept for the buyer, just be relevant enough so they can notice the connection between the label image and the neck tag. Also they want something beautiful and sophisticated which is what I want to do for this anyway, something that looks professional that I can spend my time on. The brief states that the image needs to fit around the existing label layout which is a plus for me because layout and type are my weaknesses, if I know that these are set in stone then the part I would have found really challenging is eliminated from the process.
Timescale
I have just under five weeks to complete this brief, and my collaborative brief has the same deadline. I am giving myself four weeks from now to complete the brief and having is ready for submission to YCN because this will allow me time for corrections if anything goes wrong.
Week 1 - draw draw draw, find something that works.
Week 2 - practice, start making finals.
Week 3 - production of final images, digital editing.
Week 4 - adding the text and layout of the label, photoshop mockups, final crit.
Finally - respond to crit feedback, final checks and submission.
What is the challenge and how will it benefit me?
Fever Tree want a sophisticated design and it needs to be well crafted and presented, showing good technical skills. My feedback from the OUIL504 module suggested that producing a well crafted and professionally finished final outcome was one of my weaknesses so I want to use this brief to show that I can do it. I think the main issue with this will be time, I need to be decisive with which route I am going to take and then work hard to produce the best outcome I can without rushing it.
Before doing this mini review of the project, I was unsure about which direction to take my project in which is typical of me because making decisions and sticking to them is a definite weakness of mine. After doing this, I have decided to bite the bullet and just go with it. I'm hoping this will teach me a valuable lesson that making a decision and working hard to make the most of it will work better than spending ages flitting between different ideas. Time to make some decisions ..
- I am going to stick with the idea of using piece of cinchona bark to build up the shapes of the relevant countries.
- The countries I have chosen are Ecuador, Columbia, Guyana and Bolivia which are all in South America. (These were chosen partly because of the shape of the countries and how these would look within the layouts).
- I have been trying to move myself away from using ink but I think it could work really well for this brief as it can be used sensitively. When creating a beautiful and sophisticated design, I think it is important to work with a medium you understand and are comfortable with.
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