Fever Tree - Research and Moodboards

I started off my research with a simple image search on different alcoholic drinks which require tonic water and the results were quite standard. There seems so be a typical way of presenting gin and tonics or vodka tonics which is quite generic. For my other research I cut images from catalogues including Marks and Spencers Home, John Lewis Gift, Whiskeria, etc. I chose these because I thought they fitted the target audience of 35-65 year old who are willing to pay for quality. 

I found some limited edition bottles in the Whiskeria catalogue, one of which was themed around the city of Edinburgh. I found this particularly relevant because my designs will need to relate to a location too. This design used architecture which I am not sure about as a route for my project, it seems quite formal and structured as a design. Some other bottles I looked at had animals as their main feature, I like this idea especially in this context because it gives the bottle a sense of tradition and heritage. 

I picked up on the glassware in the home catalogues because cut glass seems to be coming back into fashion. It has an expensive look about it if done well and links to the classy and sophisticated style that Fever Tree are looking for. 

Natural forms were also a common theme, both plant life and insects and birds. I will need to do more research into malaria and these countries but the idea of insects triggered an idea in my mind because I immediately link malaria to mosquitos. 

I picked up on this map wallpaper design because it is another way of showing location. Although this is an obvious thing, I could maybe use this in a more subtle way. 

The geometric patterns stemmed from the shapes seen in the cut glass. To represent a country I could look into their culture and pick out any patterns or processes that are relevant and maybe incorporate this into my design. I have doubts about this because of the colours - I think that the bottle wrap design needs to be kept simple when it comes to colour, I am tempted to just stick to black and white. 

From this initial research I have realised that although the bottle needs to be appealing to both genders, it might be more favourable to make it appeal to women more. Gin and tonic especially has become very popular recently for being a 'skinny' drink which is something a lot of women seem to be conscious about. Also, I think that in a supermarket, women can be more enticed by a sophisticated and beautiful design. 

So far my favourite theme to go with is the natural forms idea with the inclusion of wildlife. I clearly need to do more research into malaria and the specific charity this is for but I think this theme would get across the idea that the drink is natural, medicinal and good for humans and the world. 

On the last page of this presentation are some fashion predictions for around the time when Fever Tree want these bottles to be released (April 2016). Although this is fashion, these trends will spread over all areas and may have an impact on people's tastes at the time. I think the delicate lace and floral patterns are a positive sign that I am thinking on the right lines with my ideas so far.