Fever Tree - Initial Ideas

• Using the theme of insects, focussing on mosquitos, a closeup image of the insect. 
• Maybe just focus on the wings making the design more pattern based. 
• The pattern on the wings could be linked to a map design. I could use the maps of the different countries made into the shapes of the mosquito wings.
• Continuing with the map idea, I could look at ways that the maps of different countries could be made into a more decorative design. 
• I need to select the countries I am going to focus on but it might be a good idea to use countries which some of the Fever Tree ingredients come from. This might make a stronger connection between the brand and the location. I could also use the ingredients from that location as part of the design. 
• Going with the theme of natural forms, I could study the plant which quinine comes from. I think this is a key connecting object between the tonic water and the Malaria No More UK charity. Depending on what people already knew about the topic and what was printed on the neck tag, I don’t know whether this would be clear enough as a concept. 
• Using plant life as the main focus might also span out to using fruits and other plants involved in the making of the drinks and/or native species. Maybe the mosquito could be included in a more subtle way in these designs rather than it being the main focus. 

I think having a ‘natural’ theme is the best way to go because it would work well with the company’s current tree design and would highlight the fact the drinks are made from natural ingredients. I am going to start visually investigating this brief, focussing on plants, mosquitos and maps to see where this takes me.