What is the problem?
- Fever Tree need a range of designs for a set of limited edition bottles. The bottles need to help raise money for Malaria No More UK.
- 'We want you to create a series of designs for our annual limited edition bottle campaign that will be eye catching on a busy retail shelf. You can approach this graphically, illustratively; or in any other visual style you see fit. You should work to a ‘wrap’ design that adheres to the current footprint of the 500ml Tonic bottle — and that inspiringly embellishes it.'
- 'You should select at least one of the five regions detailed in the project pack and create a set of four different designs inspired by four different countries within that region that are affected by malaria.'
How do I aim to solve the problem?
- Research a variety of countries on the list provided.
- Research into Malaria No More UK and find out about them as a charity.
- Try to think of a theme to follow which will make the bottles work as a set.
- Do media tests to find which materials convey the theme and tone best.
- Keep the designs subtle and simple but with deeper meaning.
- High quality imagery - craft and care.
What will I be aiming to communicate?
- A beautiful and sophisticated style.
- All natural, no artificial sweeteners.
- Products are carefully crafted.
- The wraps must incorporate the key information on the bottle and these must be clear to read.
- The designs need to look like they are from the same family and work as a set.
- Focus on visual impact - a written explanation of the idea will be on a separate neck tag.
- Make it visually engaging.
- A clear sense of the continent or country the design is based on.
Who is my audience?
- 35 to 65 years old.
- Existing and potential new customers.
- People who are prepared to pay for a quality product.
- People who usually opt for premium brands rather than own brand labels.
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