Friday, 27 January 2017

Statement of Intent Review

I reviewed my statement of intent from the start of semester one and identified what was still the same and what needed adapting to fit where I am now. To be honest, the majority of it is still relevant although there are a few things I want to alter. The original statement is in black and my annotations are in red

Rationale

I want to stick to analogue drawing processes this year because I have learnt from experience that I really struggle with the process of drawing digitally, especially with vectors. Avoiding this will allow me to develop my drawing skills further and start to really understand how I work best and what drawing materials and processes work well for me. 
This is still true now, I know I want my focus to be on analogue image making processes fundamentally based around drawing.

I need to develop my Photoshop skills for editing scanned imagery created with analogue processes and for making patterns because pattern is something I have a keen interest in at the moment. This will allow me to produce professional quality outcomes effectively.
I think my Photoshop skills are developing as I go along and this is becoming the primary way which I piece together components into a composition. I am still interested in making patterns and want to learn more about the different ways of making a repeating design. However, I understand that I am not a pattern designer so my main focus is creating the imagery which would then be transformed into a pattern.

I need to be making professional quality, sellable products because I need a strong body of work/portfolio behind me for when I leave my final year of formal education. This means I will be able to enter the working world with a clear collection of work which really highlights what I am good at and that I can produce professional work. 
I need to explore the physical process of applying my imagery to products and materials, this is explained in more depth in the point below. Putting together a strong portfolio is still really important for me, I have been making presentation boards for the purpose of the course but I need to present my work in a way appropriate for a portfolio. I am also keen to set up an online portfolio this semester – this may also make contacting professionals a little more straight-forward if I have a link to share.
Thinking about application of imagery, I want to use this semester to explore which areas I can apply my work to, not just physical products. For example, could it work within publishing, or public art?

I need to explore paper and textile applications of my work because I don't just want my work to appear in two dimensional print formats. This means I will be able to understand more about how and where I really see my work existing in the market and I can figure out what companies, agencies and people I should be making contact with in relation to this. 
I have explored the application of my imagery through creating digital mockups of products although I want to make use of the facilities in college and bring some of my designs to life. I want to make use of the digital fabric printers this semester and also take some of my designs into screen print to make them into quality prints. This will help me understand the physical process of application rather than just mocking up the end product.

I want to make work that I am proud of because then I will be able to talk about it with confidence and believe it is worth something. This means I will be able to be more professional in my approach to my own work when talking to other people about it and I will have a more positive attitude towards my practice as a whole which is really important. 
This is all still relevant. Educating myself about my own work and becoming an expert in what I do will mean I am much more confident to talk about my practice as a whole.

Themes/Subjects

Natural forms, plants, animals, food, positivity, seasonal events, occasions, social issues.
Science, nature, useless knowledge, lifestyle…

Products/Methods of Distribution

Paper products: stationery, gift market, greetings cards, gift wrap, etc.
Fabrics: making my designs into physical products using digital and analogue printing processes.
Prints: complete pieces of artwork that exist as stand alone images.
Online: sharing imagery on professional social media accounts to build a following community, some of my outcomes could be adapted for sale on my Etsy shop.
In person: craft/print fairs, face to face selling.
Potential for book illustration, covers or internal. Specifically non-fiction books – I need to explore this in more depth, at the moment it is just an idea.

Practical Skills/Media/Formats

Screen printing, drawing, experimenting with drawing tools, utilizing my sketchbook, analogue processes, digital editing and enhancement on Photoshop, pattern making, preparing and packing products into a professional and sellable format, presenting my physical work digitally.
I think this list still sums up what I want to be doing. 

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