Whittard of Chelsea Halloween Tea Caddy
Brief
Design a tea caddy that will be sold during Whittard’s 2017 Halloween campaign. The theme is ‘A Very Autumnal Halloween’ and the designs are to be made for two specific teas: Pumpkin Spice tea and Toffee Apple tea.
Product
A rectangular wrap to fit a Whittard’s tea caddy.
Tone of Voice
Charming, intriguing, adventurous, intelligent and witty, but never off-the-wall crazy.
Audience
People who love the warmth and uniqueness of Pumpkin Spice and Toffee Apple teas. They will also appeal to tea caddy collectors.
Context
Whiter of Chelsea stores and online.
Additional Information/Considerations
There’s no need to include any branding or logos.
Refer to brief for autumn colour palette.
‘with over 125 years in the business, our bran is unmistakeably British, infused with self-effacing charm and occasional eccentricity.'
Brief Submission Requirements
Submit a high resolution final image of my design and a paragraph about the story and inspiration behind it (up to 200 words).
Deadline: 5th February 2017
Module Deliverables
Final design plus a mockup of the design on the caddy.
Presentation boards and development work.
Blogging.
PAPYRUS Colouring Book
Brief
Papyrus is the national charity for the prevention of young suicide. They want to use colouring as a method of relieving stress, relaxing and keeping minds healthy and they propose a book, 'The Art of a Peaceful Mind'. They are asking for a colouring book style line drawing of something that helps you feel calm and relaxed and a few lines of text explaining why.
Product
A colouring book, I will just be designing one double page spread.
Tone of Voice
Calming, relaxing,
Audience
Teenagers and young adults but not exclusively.
Any gender.
Context
Stationery shops, book shops, online.
Charities, counsellors, doctors, therapists, etc.
Additional Information/Considerations
The drawing needs to be A3 landscape with a space included for the short explanation.
Use a Staedtler 0.3mm fineliner pen.
If possible, produce a time-lapse video of the artwork being created.
Brief Submission Requirements
An A3 drawing including text explaining the relevance of the subject matter.
Include my contact details in the email.
Deadline: 27th February 2017
Module Deliverables
Final colouring book spread.
Mock up into a book format, show it being coloured in.
Development work and presentation boards.
Blogging.
We Are Boutique Mural Project
Brief
We Are Boutique is a communications agency based in Leeds. They need someone to design and paint a mural for their main meeting room named ‘The Fell’. The meeting is used for various meetings involving staff and external clients. They want a white, ‘sketchy’ outline mural to be completed with white paint.
Product
A a mural for a wall 297.5cm wide and 142cm high.
Tone of Voice
Professional, friendly, welcoming.
Audience
Staff, clients, business people, creative thinkers.
Context
A meeting room, office environment.
Additional Information/Considerations
The theme should be related to the location: The Fell, The Old Saw Mill, Leeds.
The walls of the room are dark grey and this cannot be changed.
Brief Submission Requirements
Send a low resolution JPEG with a brief cover email about how I arrived at the final design.
Deadline: 10th February 2017
Module Deliverables
Final proposed image.
Mockup of the design in proposed space (of possible).
Presentation boards and development work.
Blogging.
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