Brief
Penguin Random House Student Design Award 2017
Adult Fiction Cover Award - To Kill a Mockingbird by Harper Lee
Product
A book jacket (front cover, back cover and spine).
Tone of Voice
Take a fresh perspective, imaginative, beautiful, timeless, confident.
Audience
A whole new generation of readers.
Context
Publishing, book shops, online book stores, ebooks, promotional material, supermarkets.
Additional Information/Considerations
Text to go on the book jacket is supplied and there is a design template which the design must adhere to.
Brief Submission Requirements
Designs must be submitted via the specified submissions site and must follow the format requirements on the brief.
Deadline: 12 noon, 7th March 2017.
Module Deliverables
Book jacket design, mockup of design onto a book.
Development work, blogging and presentation boards.
Brief
Penguin Random House Student Design Award 2017
Children’s Cover Award - The Secret Diary of Adrian Mole Aged 13 3/4 by Sue Townsend
Product
A book jacket (front cover, back cover and spine).
Tone of Voice
Imaginative, an original interpretation,
Audience
A new generation of readers.
Children.
Context
Publishing, book shops, online book stores, ebooks, promotional material, supermarkets.
Additional Information/Considerations
Text to go on the book jacket is supplied and there is a design template which the design must adhere to.
Brief Submission Requirements
Designs must be submitted via the specified submissions site and must follow the format requirements on the brief.
Deadline: 12 noon, 7th March 2017.
Module Deliverables
Book jacket design, mockup of design onto a book.
Development work, blogging and presentation boards.
Brief
YCN UK Greetings
Product
A range of greetings cards and related giftware dressings. Cards, notecards, notepads, gift bags, wrapping paper.
4 x Single greeting cards: size 105 x 159mm, 121 x 184mm or 140 x 140mm — consider the designs of the envelope and the inside of the card too
1x Boxed notecard set: size 110 x 132mm
1x Gift bag: size 267x330mm
1x Repeating pattern for wrapping paper: show one or two swatch samples
1x Notepad Cover: A5 or A4
Design sheet demonstrating how your ideas work as a collection.
1x Boxed notecard set: size 110 x 132mm
1x Gift bag: size 267x330mm
1x Repeating pattern for wrapping paper: show one or two swatch samples
1x Notepad Cover: A5 or A4
Design sheet demonstrating how your ideas work as a collection.
Tone of Voice
It is very open and they are open to a range of styles.
Tone of voice is dependent on audience and occasion.
Audience
This is to be decided by me. Is there a certain occasion or age group I want to target?
Context
Gift shops, card shops, supermarket, high street, local shops, online.
Additional Information/Considerations
Choose a flexible but cohesive colour palette.
Brief Submission Requirements
The presentation of the final work needs to adhere to the YCN submissions specifications.
Deadline: 12 noon, 23rd March 2017.
Module Deliverables
Final presentation boards of products.
Potentially use these designs to make physical products.
Development work and blogging.
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