I felt quite confused reading this brief, it is very open but at the same time a little contradictory and vague in some places. The theme is hobbies and interests which is very open for subject matter.
Audience: affluent men and women aged 25-35 years old and affluent women aged 55-65.
Context: baby clothing, online shop.
Tone of voice - very open yet obviously needs to be appropriate for young children. No offensive themes.
Technical requirements: they just want imagery which can later be worked into a repeat pattern, so I will need to submit single images (low resolution jpegs). Any technique. Not too much black. A well defined outline is important. The designs need to be unisex. Up to 10 designs can be submitted.
The example imagery provided is all very varied yet I don't feel any of them are styles I particularly like to work in. I am going to have to use this brief to do what I want to do which I think will be okay because it is not very specific at all.
Initial Ideas - Interests and Hobbies
I am trying to think with the audience in mind, trying not to stereotype too much!
Camping, dancing, swimming, smiling, knitting, gardening, sewing, birdwatching, woodwork, croquet, baking, classic cars, travelling, motorbikes, trains, extreme sports, hill climbing, fishing, photography, painting, rambling, crafts, pottery, picnics, yoga, reading, tennis, bowls, bingo, board games, cooking, flower arranging, circus arts, music, animal care, scrapbooking, astronomy, beekeeping, kite flying, coin/stamp collecting, record collecting, vintage cars, fossilling, chess, marbles, train spotting, whale watching.
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